Nick's Marketing Blog

 For my last post I wanted to summarize what I had chosen to do as my ad campaign, what I learned from it, and how I can get better with digital advertising. As some of you may know I have a huge passion for sports (Specifically baseball) and want to work on the business side of sports for my career, so for my ad campaign I decided to create a service and training facility for baseball players to come in and work on their skills either individually or with former big league and college players. This to me is a very motivating service if it has a great reputation and has people attending that are either in college or on the road to getting drafted. A very popular baseball training facility out here in Scottsdale, Arizona called X2 training is where a lot of my college teammates went to go train and practice their craft. They have a full weight room along with batting cages and pitching mounds.  With that being said a top notch and popular facility like that should raise interes...

 According to casamarketing.org the biggest skill to have since approximately 2013 has been digital marketing. Every year LinkedIn comes out with top skills for demand to get hired in the work place and even offers several courses for people. for the most recent skills of 2021 they included software development, project management, data analysis, digital marketing, and product management. Some of the same attributes that have been the same in demand other than digital marketing since 2013 have been social media marketing, online marketing and recruiting, and business intelligence. Due to the pandemic digital marketing has become a top 5 skill because online business activity has increased astronomically.  Additionally, another often skills that appeared as a top skill for the first few years was cloud and distributed computing and marketing campaign management which I found interesting due to the fact we had to run an ad campaign in this class. Lots of software engineer jobs a...

 As we wrap up concluding thoughts of Guerilla Marketing the most important ones we should review and discuss are guerilla company attributes. Solidifying a name that is different from competitors and leaving an image with people is your starting rule of thumb. As we discussed in earlier weeks, changing your name in mid start-up can be harmful and cost time and money. Then as always your catchy theme line and positioning. The most important note about all these attributes is that once they are solidified by your team, your company can then execute their strategy with their strengths to their market. You want to have positive thoughts go into prospects and customers when they hear your brand and tagline. This is also where you differentiate from your competition. Whether its your price, product, convenience or speed (Levinson 2007) that is different from others, that is the area of your market position.   Then finally, the attribute that distinguished good companies from m...

As we are close to the end of Dr. Kelsey's Novel we start to approach the point of asking ourselves "What do we do next"? The answer is to continue adapting, keeping up with the news, and reading books to see where our progress with AI is. Always understanding how AI may impact your career and how it could potentially affect you in particular is always going to make sure you are up to speed with employment aspects. Exploring platforms (adopt) will familiarize you with AI and get you more involved so as its progressiveness continues, you already have some prior experience.   As a general conclusion it is recommended by Dr. Kelsey that we focus on re reading chapter 3-6 until we remember the synopsis by heart, as they provide great information on how to get involved and take courses. There are many programs and even degrees that can give you the right skills and knowledge on how to handle AI.  Using coursera like we discussed last week provides many certifications and sets ...

 To address some of my insight on the implications of AI on my career there are actually already several ways on how AI impacts my work field. I currently work at the Arizona Diamondbacks stadium in Phoenix where digital technology is taking the game of baseball to a higher level using "Statcast" . This is the technology that calculates many different things such as bat velocity, exit velocity (speed of the ball off the bat) launch angles , and digital strike zones. The digital strike zones itself is probably the biggest example of how AI is being used at my very own work, it can assist the human eye with an electronic representation of the strike zone when humans fail to make right calls in real time speed. However, Balls and strikes cannot be reviewed and are the final judgment of the umpire but it just gives you a visual if the umpires calls are close or not.  Another huge way AI is implemented in baseball is radar guns to determine pitch speed and sensors that can track ...

 After reading one of the last chapters of Guerilla Marketing we start to wrap up what the most important weapons are in the business to give you an overall generalization. These are the 200 weapons of marketing and while I'm not going to name them all, the majority of them highlight the most important ones over the course of the book from all the different categories. For example, minimedia, maximedia, company attributes, etc. These are all of the weapons of strengths when dealing with each topic. When we look at all these important topics that help us with every aspect of guerilla marketing we take away certain acknowledgements that highlight our overall understanding.  If you are aware of each topic and adapt to each of them accordingly, you are building your company progressively. The Biggest attributes i retained were value and easy to do business with, that simple. Value is what customers want and desire and when your company produces value and quality over quantity, you...

 Helen concludes the journey of her climb and tries to find the joy in the finalization but all she feels is that it is her last gesture to her deceased grandmother. When feeling empty she feels what will guide her for her next journey is growing through technology and humanity. She finds that her acceptance to technology takes wisdom and is driven by vision or eyes on the prize to reach the global stage, which is "finishing the climb" and being successful. However, no matter how technologically advanced your company is only 20 percent of your success is attributed to your technology and the other 80 percent is how you operationalize your company vision. (Yu 2021) Yu describes you must create believers on your project team because things don't always go as planned even on her climb. She emphasizes this leads to scaling your start up and can measure the success you have much quicker. We then talk about the biggest key element in this chapter which is cultural collaboration...

 Diving into chapter seven Dr. Kelsey puts how AI is a community into perspective for us. More specifically about the core elements of AI from the people that created them and brought them forward. We meet a few leaders in the AI field in this chapter as they provide resources for us to further out research into AI as well as conducted interviews from their perspective and how they work in the field. The first person we meet is a Stanford grad named Andrew Ng who is a leader in AI and helped launch "Massively Open Online Courses". The courses he took at Stanford were on machine learning and  allowed him to open up to this field. They are still influential to people and can be accessed on coursera.com. Andrew had worked on other platforms and search engines in China before he came back to the US to be the chairman and founder of Coursera.  One of Andrews biggest achievements was coming back to the US to specifically work on developing training material to help people learn...

 For my last blog of the week I decided to share my final results of my ad campaign. As my ad finally came to an end I ended with 1,769 impressions and 43 clicks. Where I spent the most money on my budget for the ad campaign in terms of clicks came from the keyword search term under "Football team" which I found surprising considering it was an ad for baseball training. Baseball camps was one of my key word search terms and turned out to use the least of my budget which also surprised me because that search term was the closest description to my business.   As you can see I received the most amount of impressions on mobile devices at 1.29k and started to get more clicks and impressions from people who were in different parts of the country. Earlier in my campaign I received clicks from people in Florida and now you can see I received more impressions in New York, Texas, and California. Another interesting note I saw was that the majority of people who found interest in th...

 Transitioning into this week I want to review the importance of guerilla psychology in marketing. Mind set is everything and 90 percent of purchase decisions are made in the unconscious mind and need to understand that we cannot make purchases emotionally but rather logically.to justify the reasons why we purchase. Even though the text suggest that half of us are right handed and left handed brain users who make decisions by emotion and then logical appeal it is necessary to adapt and put purchase decisions through both sides of the brain or potentially we could losing out on half our marketing budget. (Levinson 2007) When we look at understanding the mind through marketing, the brain uses pictures to help the conscious mind understand, given how digital advertising is very important. Planting images to different demographics is how customers remember you and relate to you. Images can be similar but knowing how to shape them to standout better to different groups who will apprecia...

 In this chapter we understand how to align our business strategies and measure the success of each of them. How we apply our strengths and weaknesses and how to measure our disconnects are where we start to know where we are lacking and know if our adjustments are improving business or not. You must know what process you are trying to pursue or execute in order to align your proper strategy. Once you establish what you are trying to do and have record of what operational processes have helped you succeed in the past are the ones that are dependable and repeatable. knowing how high you want to "ascend" with your specific business goals will give you understand the success criteria to measure them.   The comparison to the climb in this matter was that the goal or "business goal" if you will for Helen was to keep a sacred promise to her grandma. The "criteria" for success was to accomplish it safely to make her proud (Yu 2021). Knowing where to adapt in the ...

 Diving into chapter 6 we start off with reflections on how we can channel into AI and are introduced to "ADEPT" which is to develop knowledge and skills regarding machinery. We learn that getting involved with AI will become easier when it is more accessible and provide more assistive tools for companies. One way or another AI and machinery will improve and provide tools or platforms like DataRobot to companies who are not as familiar with AI and can utilize them. In regards to people in business this could provide opportunities and projects on how to implement AI in their business and help or complete tasks. AI and machine learning require a lot of data so platforms that can help assist you in the data that is required to go into these machines opens up many jobs. Once these machines are replaced with humans that code and use data science to design these machines they could potentially replace core skills.  DataRobot is a similar data providing website such as amazon, IBM, ...

 Looking at the updated product as my campaign ad is about to be ending, I surprisingly received more impressions in the last few days then I received in my first days of running the ad. I had a consistent amount of clicks per day which were 1-3 and noticed it was relatively low compared to the rest of my peers in the class. However, I did see a spike in how many times it made an impression on mobile devices. One thing I did learn was that by changing where the ad was seen from just Arizona to entire United Stated, I did receive more impressions and clicks from entities that were outside of Arizona.  As you can see I have received clicks and impressions from customers in New York and Miami which are not particularly close to where my business is held however, from an entrepreneur standpoint it could be beneficial for different residents to see the ad. From a business owner perspective I now notice this was a smarter change I made in my ad. The exposure my ad gets can lead to m...

 For my google ad on my ad campaign I created a service I have a huge passion for. I created an advertisement for a baseball performance skills and performance facility in Arizona called AZ Elite Baseball Training. This training facility is for baseball players from high school through the pro level can come in and work on their game with our facility equipment such as batting cages and pitching mounds. I stored the idea that our facility is ran by former big leaguers and coaches to work with individual players on perfecting their craft to make it to the next level in their baseball career. The service offered is a monthly charge to use the facility and workout as many times as they want throughout the month.    My Ad was set to run for 10 days and I used the $6.70 daily charge for the campaign. Within my first day of running the Ad I received 58 impressions which is only the times the ad was seen and received approximately 1-3 clicks per day. With baseball being so popul...

 There are many attributes your company needs that do not cost a single dime that if you do not possess, all of your hard work in building what you have may plummet. These qualities can have serious loss of opportunity for revenue when they are passed up and they are easy to implement and understand. Simply your brand name needs to be able to be distinguished from any other other competition. It needs to have a story and not just fit in with the rest and additionally suggest a feature or benefit. One of the most frustrating things owners will encounter is having to change the name of their company while it is already up and running. Understanding that everything you make money from must be categorized in your name so customers don't think your specialty is one thing. For example, "Rosa's Bedding" sells a large amount of other furniture and must rename to "Rosa's bedding and furniture". (Levinson 2007)  A meme is an image or idea that people can be remind...

 Helen Yu flashes back to her immigration process to the United States. She is so close to making her grandma proud by coming here and making a name for herself.  The experience she is going through being a woman of color trying to immigrate to the U.S is not an easy one and explaining this is her "climb" by approaching all of the danger and risk that would entail descending from the mountain. She experiences uncomfortable body feelings since coming in as she would in the high altitude of the mountain. The path she takes in China is not well made and surrounded by Valleys off the road. It was the year before the summer Olympics so the torchbearers that marked a path up Mount Everest were not there yet.  We take this flashback and then compare it to the next step of moving from your market camp to the customer camp. Listening to the feedback of your customers and adapting to new markets or environments to expand your growth which may entail taking steps back to make adjust...

 Dr. Kelsey reiterates the importance of adopting to AI. It is creating job prospects as it is continuing to rise in perfection. This is why if we are aware of where things are headed and being familiar to AI tools and platforms it can help us manage the employment jobs AI can potentially give us. Like Dr. Kelsey said, the purpose of him promoting awareness of AI is for his best interests in his students employment options. (T. Kelsey p96) So if we are directly working with AI, when technology comes and replaces human workers, some cases jobs are created and we will be ready for that moment and give us the most optimal chance of employment. We look at this from an economical standpoint and look at the things AI has created, Amazon a prime example which is taking a monopoly in the retail industry. Weakening the middle class can have serious problems on the economy and large businesses are taking jobs based on the success of "Delivering the best price to consumers"  A powerful ...