Guerilla Marketing Chp 5

 There are many attributes your company needs that do not cost a single dime that if you do not possess, all of your hard work in building what you have may plummet. These qualities can have serious loss of opportunity for revenue when they are passed up and they are easy to implement and understand. Simply your brand name needs to be able to be distinguished from any other other competition. It needs to have a story and not just fit in with the rest and additionally suggest a feature or benefit. One of the most frustrating things owners will encounter is having to change the name of their company while it is already up and running. Understanding that everything you make money from must be categorized in your name so customers don't think your specialty is one thing. For example, "Rosa's Bedding" sells a large amount of other furniture and must rename to "Rosa's bedding and furniture". (Levinson 2007) 

A meme is an image or idea that people can be reminded of your company when they see it. Like a logo during an advertisement. something that will make your customer recognize and remember your brand from seeing like the Nike swoosh. Also creating a winning theme line does not cost you anything. Imagination and creativity will get a lot of attention when executed right. Thinking a great names with a great tag line. "Just do it" one of the most legendary theme lines, telling their customers to do something. It makes them think "Just buy it" or go do what whatever they are thinking about doing. It is open ended that make their customer think about the brand. 

Branding, positioning, and quality all follow up with these important attributes. Placing your business in front of the best potential market as well as presenting quality to your customer base. You have the ability to upgrade at any time when you receive customer feedback. Understanding how to adapt to your customers needs and finding solutions for short term and long term goals will set you apart from competition. Establishing all of these mini attributes and figuring out how to embrace them go a long way and create credibility in your business. 

References: 

Levinson J; Guerilla Marketing (2007) Guerilla Marketing: Easy and Inexpensive Strategies For Making Big Profits From Your Small Business