MBA 6101 Ad Campaign Part 2

 Looking at the updated product as my campaign ad is about to be ending, I surprisingly received more impressions in the last few days then I received in my first days of running the ad. I had a consistent amount of clicks per day which were 1-3 and noticed it was relatively low compared to the rest of my peers in the class. However, I did see a spike in how many times it made an impression on mobile devices. One thing I did learn was that by changing where the ad was seen from just Arizona to entire United Stated, I did receive more impressions and clicks from entities that were outside of Arizona. 

As you can see I have received clicks and impressions from customers in New York and Miami which are not particularly close to where my business is held however, from an entrepreneur standpoint it could be beneficial for different residents to see the ad.

From a business owner perspective I now notice this was a smarter change I made in my ad. The exposure my ad gets can lead to more clicks however due to the fact I am charged per clicks I am not sure if it is helping my business if I am getting clicks from people who are too far from my storefront. In other words should I feel it is a waste of my budget for people on the east coast to see a training facility in Arizona in which they could not visit? I feel for the sake of the project it can be viewed as the more exposure it gets the better but from a real world marketing project, if i were to own a sports training facility and wanted to get it exposure I would find better ways for customers to strictly see it digitally in Arizona. I learned that attacking your target market is the best strategy from our readings in Guerilla Marketing.(Levinson 2007)