Guerilla Marketing Chp 6

 Transitioning into this week I want to review the importance of guerilla psychology in marketing. Mind set is everything and 90 percent of purchase decisions are made in the unconscious mind and need to understand that we cannot make purchases emotionally but rather logically.to justify the reasons why we purchase. Even though the text suggest that half of us are right handed and left handed brain users who make decisions by emotion and then logical appeal it is necessary to adapt and put purchase decisions through both sides of the brain or potentially we could losing out on half our marketing budget. (Levinson 2007)

When we look at understanding the mind through marketing, the brain uses pictures to help the conscious mind understand, given how digital advertising is very important. Planting images to different demographics is how customers remember you and relate to you. Images can be similar but knowing how to shape them to standout better to different groups who will appreciate it creates an emotional attachment to your product. If your goal is to reach the unconscious minds of customers who make rapid but stable purchasing decisions, your strategy may be to keep attacking and marketing to the customers unconscious minds. This will continue the instinctive purchasing decisions your customers have with your company.

References:

J. Levinson (2007) Guerilla Marketing; Easy and Inexpensive Strategies For Making Big Profits From Your Small Business