For my last post I wanted to summarize what I had chosen to do as my ad campaign, what I learned from it, and how I can get better with digital advertising. As some of you may know I have a huge passion for sports (Specifically baseball) and want to work on the business side of sports for my career, so for my ad campaign I decided to create a service and training facility for baseball players to come in and work on their skills either individually or with former big league and college players. This to me is a very motivating service if it has a great reputation and has people attending that are either in college or on the road to getting drafted. A very popular baseball training facility out here in Scottsdale, Arizona called X2 training is where a lot of my college teammates went to go train and practice their craft. They have a full weight room along with batting cages and pitching mounds.
With that being said a top notch and popular facility like that should raise interest in baseball players wanting to get better and move on to the next level. For someone like me that would love to own my own training facility like that I would need to know how to market my location to bring players in and spend money to train there. While I ran my ad I learned that I was getting a lot of impressions from outside Arizona so to avoid wasting money on clicks from people who are outside of Arizona I decided to set my ad on only able to view in Arizona. That way the clicks will be from potential customers that are actually close to the storefront. I would say moving forward if I ever did start a business like this I would need to look at several other factors if I started an ad campaign. I would need to make sure I have enough budget from sales I already make to run the ad and make sure I'm not spending unnecessary money. On top of that I would need to create a sufficient website with the facility phone number and address and I believe I have learned a good amount of how important digital advertising and marketing is from this class. All in all I would say this ad project and class overall has opened me up to a bunch of helpful perspectives and advice
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