Week 5 MBA 6101: My Ad Campaign

 For my google ad on my ad campaign I created a service I have a huge passion for. I created an advertisement for a baseball performance skills and performance facility in Arizona called AZ Elite Baseball Training. This training facility is for baseball players from high school through the pro level can come in and work on their game with our facility equipment such as batting cages and pitching mounds. I stored the idea that our facility is ran by former big leaguers and coaches to work with individual players on perfecting their craft to make it to the next level in their baseball career. The service offered is a monthly charge to use the facility and workout as many times as they want throughout the month. 

 

My Ad was set to run for 10 days and I used the $6.70 daily charge for the campaign. Within my first day of running the Ad I received 58 impressions which is only the times the ad was seen and received approximately 1-3 clicks per day. With baseball being so popular in Arizona i had anticipated to receive more notice with the key words I set my ad on, which were Baseball for kids, baseball academy, baseball bats, and baseball camp. Since I am a store front with services rather than a store that can ship a product, my ad is only seen in Arizona. Hence my target market is baseball players in Arizona that can connect with our team and come in for training. With that being said this is why I feel my clicks and impressions are relatively low due to the restricted ability to view throughout the country. This is because I feel it is unnecessary for someone to see my store in Arizona from the east coast when it is unlikely they will travel to the other side of the country to use my training services and facility.