For my last blog of the week I decided to share my final results of my ad campaign. As my ad finally came to an end I ended with 1,769 impressions and 43 clicks. Where I spent the most money on my budget for the ad campaign in terms of clicks came from the keyword search term under "Football team" which I found surprising considering it was an ad for baseball training. Baseball camps was one of my key word search terms and turned out to use the least of my budget which also surprised me because that search term was the closest description to my business.
As you can see I received the most amount of impressions on mobile devices at 1.29k and started to get more clicks and impressions from people who were in different parts of the country. Earlier in my campaign I received clicks from people in Florida and now you can see I received more impressions in New York, Texas, and California. Another interesting note I saw was that the majority of people who found interest in this ad were between the age of 25-34 which generally would be a little older than my target market unless they were older athletes. I could definitely see people in their mid twenties looking for athletic training facilities so no huge surprise there. I could see some cases of where they could of been parents looking for youth organizations for their kids. I think if I had to run this campaign again I would put more effort in trying to maximize its awareness in Arizona and see how many impressions it would get if I strictly ran the ad for view in Arizona.
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