Week 8 MBA: 6101 Guerilla Marketing Chp 8

 As we wrap up concluding thoughts of Guerilla Marketing the most important ones we should review and discuss are guerilla company attributes. Solidifying a name that is different from competitors and leaving an image with people is your starting rule of thumb. As we discussed in earlier weeks, changing your name in mid start-up can be harmful and cost time and money. Then as always your catchy theme line and positioning. The most important note about all these attributes is that once they are solidified by your team, your company can then execute their strategy with their strengths to their market. You want to have positive thoughts go into prospects and customers when they hear your brand and tagline. This is also where you differentiate from your competition. Whether its your price, product, convenience or speed (Levinson 2007) that is different from others, that is the area of your market position.  

Then finally, the attribute that distinguished good companies from mediocre or bad is quality. Producing Quality over quantity is the biggest thing that attracts customers back to doing business with you. When customers feel convenience and exactly what they asked for with a fair price is what brings customer relationship and progressive clientele. Your quality will help you compare what you offer to what your competition offers (Levinson 2007). This will build your company reputation and you only get one chance to make a positive one on first time buyers. If customers detect bad quality on their first time buying, do you really think they are going to buy again? Having lack of quality just wastes all of your marketing and advertising money. If you produce what you're saying then you should have no problem but customers can quickly see bad quality. Remember quality is equal to how much did I make and how much did it cost me? That's how you can easily determine what you are producing for your operations management. 

References: 

Levinson, Jay (2007) Guerilla Marketing; Easy and Inexpensive Strategies For Making Big Profits From Your Small Business.