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Week 8 Final Project Post

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 For my last post I wanted to summarize what I had chosen to do as my ad campaign, what I learned from it, and how I can get better with digital advertising. As some of you may know I have a huge passion for sports (Specifically baseball) and want to work on the business side of sports for my career, so for my ad campaign I decided to create a service and training facility for baseball players to come in and work on their skills either individually or with former big league and college players. This to me is a very motivating service if it has a great reputation and has people attending that are either in college or on the road to getting drafted. A very popular baseball training facility out here in Scottsdale, Arizona called X2 training is where a lot of my college teammates went to go train and practice their craft. They have a full weight room along with batting cages and pitching mounds.  With that being said a top notch and popular facility like that should raise interes...
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Week 8 MBA:6101 CASA Marketing

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 According to casamarketing.org the biggest skill to have since approximately 2013 has been digital marketing. Every year LinkedIn comes out with top skills for demand to get hired in the work place and even offers several courses for people. for the most recent skills of 2021 they included software development, project management, data analysis, digital marketing, and product management. Some of the same attributes that have been the same in demand other than digital marketing since 2013 have been social media marketing, online marketing and recruiting, and business intelligence. Due to the pandemic digital marketing has become a top 5 skill because online business activity has increased astronomically.  Additionally, another often skills that appeared as a top skill for the first few years was cloud and distributed computing and marketing campaign management which I found interesting due to the fact we had to run an ad campaign in this class. Lots of software engineer jobs a...
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Week 8 MBA: 6101 Guerilla Marketing Chp 8

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 As we wrap up concluding thoughts of Guerilla Marketing the most important ones we should review and discuss are guerilla company attributes. Solidifying a name that is different from competitors and leaving an image with people is your starting rule of thumb. As we discussed in earlier weeks, changing your name in mid start-up can be harmful and cost time and money. Then as always your catchy theme line and positioning. The most important note about all these attributes is that once they are solidified by your team, your company can then execute their strategy with their strengths to their market. You want to have positive thoughts go into prospects and customers when they hear your brand and tagline. This is also where you differentiate from your competition. Whether its your price, product, convenience or speed (Levinson 2007) that is different from others, that is the area of your market position.   Then finally, the attribute that distinguished good companies from m...
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Week 8 MBA: 6101 Surfing the Tsunami Chp 8

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As we are close to the end of Dr. Kelsey's Novel we start to approach the point of asking ourselves "What do we do next"? The answer is to continue adapting, keeping up with the news, and reading books to see where our progress with AI is. Always understanding how AI may impact your career and how it could potentially affect you in particular is always going to make sure you are up to speed with employment aspects. Exploring platforms (adopt) will familiarize you with AI and get you more involved so as its progressiveness continues, you already have some prior experience.   As a general conclusion it is recommended by Dr. Kelsey that we focus on re reading chapter 3-6 until we remember the synopsis by heart, as they provide great information on how to get involved and take courses. There are many programs and even degrees that can give you the right skills and knowledge on how to handle AI.  Using coursera like we discussed last week provides many certifications and sets ...
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Week 7 MBA 6101 Implications of AI On My Career

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 To address some of my insight on the implications of AI on my career there are actually already several ways on how AI impacts my work field. I currently work at the Arizona Diamondbacks stadium in Phoenix where digital technology is taking the game of baseball to a higher level using "Statcast" . This is the technology that calculates many different things such as bat velocity, exit velocity (speed of the ball off the bat) launch angles , and digital strike zones. The digital strike zones itself is probably the biggest example of how AI is being used at my very own work, it can assist the human eye with an electronic representation of the strike zone when humans fail to make right calls in real time speed. However, Balls and strikes cannot be reviewed and are the final judgment of the umpire but it just gives you a visual if the umpires calls are close or not.  Another huge way AI is implemented in baseball is radar guns to determine pitch speed and sensors that can track ...
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Week 7 MBA: 6101 Guerilla Marketing Chp 7

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 After reading one of the last chapters of Guerilla Marketing we start to wrap up what the most important weapons are in the business to give you an overall generalization. These are the 200 weapons of marketing and while I'm not going to name them all, the majority of them highlight the most important ones over the course of the book from all the different categories. For example, minimedia, maximedia, company attributes, etc. These are all of the weapons of strengths when dealing with each topic. When we look at all these important topics that help us with every aspect of guerilla marketing we take away certain acknowledgements that highlight our overall understanding.  If you are aware of each topic and adapt to each of them accordingly, you are building your company progressively. The Biggest attributes i retained were value and easy to do business with, that simple. Value is what customers want and desire and when your company produces value and quality over quantity, you...
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Week 7 MBA: 6101 Ascend your start up Chp 7

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 Helen concludes the journey of her climb and tries to find the joy in the finalization but all she feels is that it is her last gesture to her deceased grandmother. When feeling empty she feels what will guide her for her next journey is growing through technology and humanity. She finds that her acceptance to technology takes wisdom and is driven by vision or eyes on the prize to reach the global stage, which is "finishing the climb" and being successful. However, no matter how technologically advanced your company is only 20 percent of your success is attributed to your technology and the other 80 percent is how you operationalize your company vision. (Yu 2021) Yu describes you must create believers on your project team because things don't always go as planned even on her climb. She emphasizes this leads to scaling your start up and can measure the success you have much quicker. We then talk about the biggest key element in this chapter which is cultural collaboration...
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