Guerilla Marketing Week 4

 Levinson describes the huge impact of ecommerce in the retail industry. The online forum of purchasing online material has evolved to accounting for 10 percent of global retail purchases. The significance of how large online stores has become has made an entire world of online branding and marketing. It was estimated back in 2003 to grow from $95.7 billion to $229 billion in the span of five years. (Levinson. J 2007) This online world has created an extreme convenience for customers, allowing them to get additional information on their buy and do it simply from their home by calling or purchasing from websites. Research has provided plenty of evidence that close to all companies bring in the most profit from their internet sources.  

The main components of how this is so affective is first to obviously to begin with your product or service. Then creating a motivational website and sending emails with hyperlinks to direct potential customers to your store site. Ideally sending them to your target market will result in better turnout for profit, however creating a website to result in sales in not easy. Hiring a digital marketing team can be expensive but could be worth it to know your product is presentable on an online fashion. Additionally, keeping list of your past and satisfied customers will continue to build your brand. 

References 

Levinson. J. Guerilla marketing; Easy and inexpensive strategies for making big profits from your small business.