Week 2 Guerilla Marketing Reflection

 So far through the first two chapters of Guerilla Marketing have introduced so many interesting ideas and fundamentals of how to succeed in real world businesses. The ins and outs have been very descriptive and thorough and one of the main points of this approach I found the most important was that you do not have to invest a large amount of money if you don't feel it is necessary. Thriving on tactics like finding and attacking your target population is the most important thing you can do as a business owner if you do not have a lot of money. Granted, large companies already possess a great deal of money because they are established and widely advertised. For small businesses guerilla tactics make them masterminds like executing different methods such as websites, canvassing, public relations, telemarketing, billboards and other hard copy advertising. 

Knowing where you gain the most business and where you are the most effective with these methods is crucial when it comes to marketing your product or service. As mentioned before you do not need a lot of money, you just need to have quality and have the budget to keep producing quality. Quality is what customers want to buy and will develop customer relationships. Also realizing where you can improve in terms of strategies is important because the more methods you can gain business or recognition from means maximum profit. Once you translate your product to the real world you are opening up doors to the most sophisticated brains in marketing. Knowing and networking with the best people will make you climb in the market and compete with competitors.  With these points through the first sections has really opened my mind to fundamentals of a marketing mastermind. 

References

Levinson. J (2007) Guerilla Marketing. Easy and Inexpensive Strategies For Making Big Profits From Your Small Business