Guerilla Marketing Chp 3

 In this weeks chapter we explore a new element to Guerilla marketing known as maximedia marketing. These are sources from mass media including news papers, magazines, radio, T.V, billboards and direct mail. The internet is also a crucial part of maximedia marketing and has been a key part in most of the chapters. (J. Levinson 2007) We dive into how advertising can be inexpensive when you execute it effectively. Understanding how to spend the money on an advertisement that is going to hit a large population and receiving profit from what you spent on the advertising is considered inexpensive. Effectively directing your promotions to places where people are going to take action will result in more profit and more money for your budget and to continue your advertising strategy. 

Measuring responses from each strategy to see which one is the most effective is also very important. Calculating how much revenue you have from each radio commercial or magazine ad will show you what is serving you the best. Knowing what works, what does not and works best out all all is critical to pinpointing all your advertising strategies. Additionally, what you can afford plays a huge part as well. A full page on a magazine or newspaper would probably serve you well but would also cost a fortune, so looking at what you can afford that will make the most impact is what you need to think about. In the long run plenty of smaller ads do add up up can impress as large ones and knowing the put the right information about your product to put in the limited space on the ad you have is critical.

References 

J. Levinson (2007) Guerilla Marketing; Easy and Inexpensive Strategies For Making Big Profits From Your Small Business