Guerilla Marketing Chp 2

Guerilla marketing is the edge to to out performing the smarter, more sophisticated and aggressive competitors. It carries all the necessities for entrepreneurial success and all the large corporations and fortune 500 companies are taking this approach. The idea of relying on an effective product or service but also being less costly. If you are a small business on the rise of its ventures Guerilla tactics will set you up to the fullest and give you access to the best brains in marketing. ( Levinson. J 2007)  Guerilla tactics are ensuring your product or service has quality and having an adequate amount of money to produce quality. If you realize the many things your company has to offer can fall into a category of marketing and promotion, you can easily out run your competitors. 

Other than just advertising your product, a whole variety of methods are introduced that can help your company including websites, canvassing, personal letters, telemarketing, public relations, circulars and other forms of paper ads. Guerilla tactics state you must be diligent and scrutinize all of these methods in order to make sure you are reaching maximum potential. once you know which of these methods are bringing in the most business, attack that method as hard as you can and know where you are lacking in your other pitches. Not only can this double the effectiveness of your marketing tactics but also your budget.  

References 

Jay Levinson (2007) Guerilla Marketing: Easy and Inexpensive Strategies for Making Big Profits From Your Small Business.