Ascend Your Start-Up Week 1

 Ascend Your Start-Up by Helen Yu starts off with her telling about her Journey to climb Mount Everest. It is great way of her starting off the story and then comparing it to making it to the top (success). In this Chapter she introduces the three components of beginning a start up,  which is Base camp, slope, and summit. All in which are crucial for following the stepping stones that brings an entrepreneur to the top of the mountain. She said like many founders she fed her curiosity through books and asking questions. She would go to the library and spend hours reading about mountain climbing (pg 31).,Which she ultimately explains that is how you fuel your start up and recognize challenges. 

She introduces the terminology of "Disconnects" and explains how start ups face strategy to execution disconnects. The biggest message from her is if you can dodge these disconnects and missteps it will propel you forward. These disconnects stand in the way of "where you are" and "where you want to be" and identifying them early on will make your journey more simpler. The minimum viable repeatability disconnect where you take your product to market and feel the physical effects of what it means to be a founder. She explains at this point where you share it with the ones who will value it the most and complete repeatable steps.