Ascend Your Start-Up Chp 4

 Helen Yu now transitions from when your product is at market camp and now to scale camp. When you have your product ready to go in your Start-Up you hire a sales leader that over sees all of your operations and advertising. Then the building blocks to complete it is an HR team, tech support, accounting, and then legal counsel. (Yu 2021) We understand throughout the chapter that the big mistake we forget to channel is building off of services for our company. The idea is to have many stable partners to gain traction and you use your filled positions to fix the parts of the market disconnect. We are introduced with two very important elements to focus on which is distribution channel strategy and scaling your customers. When we talk about channel strategy we mean that we have our market segmentation solidified and know who our target market is so we can rapidly produce revenue.  

Understanding how to scale your customers will prevent miscalculations and having unbalanced products for the demand. Once you know your product is satisfying your market segmentation is when you realize you are a good "market fit". Geographic's and pricing strategy are important to focus on so you know where your company is, what the market and wealth of economy is like in those parts so you can land your product effectively and learning implement competitive pricing with those that offer similar things to yours. to effectively scale your customers and keep them you need to act accordingly on your brand promises. In a sense there are many tests you can take and use them for help when you are tracking who is buying from you, if they're from the segmentation you anticipated and then continuing to build off that established clientele and a good customer base. 

References 

Yu. Helen. (2007) Ascend Your Start-Up; Conquer The Five Disconnects To Accelerate Growth