Ascend Your Start-Up Chp 3

 Yu discusses in this chapter that when you are moving your product to the market it is a lonely route and potentially nobody will understand what your investing or experiencing. She makes a great point on how she didn't know if she had the right guide for her climb up Mount Everest, and that figures that out after the fact. (Yu, 2021) Much like with all of her analogies with her climb it is easy to comprehend that when you are starting to move on your product to market, you will get better experiences with people like how she had a team to climb with and you wont necessarily know what you are doing wrong until you fail. The most crucial step is understanding what category to place your product so you can scale profit. When you categorize your product properly and innovatively you effectively sell your product to right market. Understanding all aspects of not only what you are selling and who you selling it too, but understanding how you are going to make the customer feel when they buy it and can you infiltrate their minds with what you are offering. 

Another important element is who you are partnered or teamed with, who will stay with you? Ultimately you are trying to succeed and sometimes business is doing what is best for yourself and whoever may be with you for the start may not be with you for the whole duration of the story book. Addressing the example of the climb and knowing who to leave behind that is going to slow you down is ideal for business. However, its not ideal to leave behind a team member in a real life like that. Granted the business aspect is completely different, you must identify who you are going to be successful with and who you get over speed bumps in the road with. Understanding your work team makes life easier for you and "makes detours to achieve your goals".(Yu.2021) Once you have all of these elements solidified and you have your product category and team executing effectively, you are within reach of coasting towards success. 

References 

Yu. Helen (2021) Ascend Your Start-Up; Conquer The 5 Disconnects To Accelerate Growth